Why website speed matters for your online reputation?

When it comes to the success of your business website, many business owners skip over the important factor of website speed and jump right to the basics of high-quality content, easy navigation, and all inbound links. While all of these are absolutely necessary for your business online success, website speed cannot be something to ignore.

The actual goal of any small business website is to provide customers with relevant information and a positive impression of your company. Why website speed matters? because when your website is slow, customers get frustrated and even may leave your website, which means that your company didn’t accomplish either of its goals; the customer didn’t get the information they are looking for, and you perhaps didn’t give him a positive impression of your company, either.

Your speed problem may be from uneven quality of service that mostly comes in sharing a server. Some days are good. Some days are bad.

Google is all about how proficiently you serve your customers what they need.

Faster Speed Leads to Better Search Rankings

Website page speed is an important ranking factor for Google for both mobile and desktop searches. Don’t wait another day you could be missing out on quality leads because people are coming to your site, getting impatient with the load time. Log into Google Analytics and check out the current speed of your website.
You probably know about how your loading speed directly affects a lot of other metrics, such as conversion rates, bounce rates, and user satisfaction rates. Just by shaving off a good fraction of your loading times, you would see your SERPs being higher, traffic being higher and sales being higher.
Page Speed is a critical component in the online user experience, and it is extremely important in our content-driven world. There’s a reason why Google Analytics now includes statistics like Page Load Time, Page Size, Website Responsiveness.

If performance is something you haven’t thought about in terms of your site, you may want to start thinking seriously about it. It the last it may be true that speed kills on the website presence. After all, Google has the right to decides where you stand in the results based on your website speed. That may lead to a difference between your website coming up as number one instead of your competitors.
Stop losing leads, and make use of the traffic you are getting. Improve your Website Performance now!

All informer Say’s: Website PageSpeed Is Good UX (User Experience).