Enterprises have started paying more attention to their internal products over the last years. Understanding that the clarity of user interface along with intuitive user experience design make their employees productive, many companies changed their attention to CRM systems, management software, and every other product built in-house. In other words, companies not only care about customer experience but employee experience of working with tooling as well.

What’s the enterprise UX design?

It’s all about creating user experiences for software and applications with the intention to automate certain business processes inside a company. It’s basically a user experience of the software employees use for their mundane tasks. It can be anything: a CRM, CMS, time management tools, and other software designed inside the company.
User experience design As I’ve already mentioned, enterprise UX is becoming more and more demanded.  user experience design, In the past, we could see the domination of a technology-first approach over design. The situation has changed drastically though. One of the main goals a couple of years ago was to fit into the budget. Companies were rarely thinking that good design can help them pay off their investments faster. There is curious research showing how design-driven companies managed to outperform others in stock prices over ten years.

How can enterprises build superior UX designs?

Designers, developers, and project managers working on complex enterprise software should all be able to tame data flows, business processes, and company workflows.
Enterprise app development isn’t possible without a good team. Designers are not the only people responsible for a project’s success it should be also managed and delivered properly to reach desired results.
Still, there are some things you and your team should consider before getting to the project.
#1.Define the company’s needs
Every application in the world is created to solve certain problems. To build an intuitive UX you should first define those problems and think of the ways to solve them.
Here are several things you should consider before creating almost a kind of enterprise software
● Data model.
That’s how data and access layers are distributed among employees. For example, a front desk employee probably shouldn’t have access to accounting stuff. Still, data models can be very complicated and the team may need some time to understand all their aspects.
Enterprise solutions have to be customizable to some extent. Their end-users should have an opportunity for setting up their workflow the way they want to stay productive.
Remember that an application or software you create should connect with any other tool in your company. For example, it’d be a good idea to integrate it with G-suit in case it’s used for emailing or keeping records.
Talk with sales, marketing reps, and support team in case your product will include something connected with sales. Ask them about marketing channels, how users engage with the product or service, and how you can help them.

#2. Think about end-users

The main goal of any good product is to bring significant results to the whole organization. So you should find out how your solution can be helpful for every department
  • Marketing – Good user experience for this department means a lot of opportunities to make a company’s brand stronger, improve customer experience, and increase profit.
  • Call center – Optimizing a call center’s workflow with software can save tons of employee time they spend on routine tasks. What’s more, you can see improved KPIs.
Taking into account the workflow of every separate department, you create a user experience making every employee more productive. This means they perform routine tasks faster.

#3. Make final steps to get a perfect UX

It’s hard to build a complex enterprise solution and pack it with an intuitive UX. That’s why you can make use of a Design Success Ladder to make your life a little bit easier and measure the usefulness of the product.
Using this ladder, you can assess how much value the UX design is bringing at the moment and set goals to hope to the next level.
There are also signs that something is wrong with your current software and it’s time to change its functionality and UX:
  • Employees are dissatisfied with their tooling.
  • The company invests a lot of money in training staff and continuous development but there are no significant results.
  • Business objectives can’t be met because employees can’t work effectively with software.
  • Employees are trying to figure out how to work with software rather than focusing on tasks.
Shifting their focus to UX design, enterprises can increase the productivity of
their employees and reach better KPIs.

How to design UX for enterprises

There are two main tips if you want to manage to develop a useful and intuitive enterprise solution:
  • Become a part of every department.
  • Set priorities.
Observe how employees from different departments work. Ask them what features of current tooling they use and which they lack. The main thing here is to cover the following points:
  • Problems users seek to solve
  • Solutions you can take to help them with it.
  • Results you’re expecting to reach for employees and organization
As there can be lots and lots of data, you should prioritize features. Measure how much effort it takes to implement one idea compared to another one and how would it impact the company.
Here is a useful graph for this case