For the success of any business, branding is very essential. This is the reason people spend a lot of money on the promotion of their brand. It shows your commitment to customers, helps in establishing trust and improvement in recognition. There are many components of your brand. Among those components, one is your logo which is a very important part of your brand. So, you should put a lot of efforts and tips for designing logo in it.
Microsoft Word has a feature known as Clip art which is used for designing it for small businesses. But mostly these are designed with the help of professional designers for a large number of businesses. Now I will give you 8 tips for designing logo.
Tips For Creating a Logo :
1. Always design a simple logo
Only skills of typography and illustration are not the basic things of a logo. You should be more focused on its presentation sense and design. Sometimes when we design it there is no need for the brand’s name or caption. It is very difficult to recognize if it is complicated. It will not attract the audience towards it. Therefore, it must be as simple as possible.
2. Your logo should give appeal to the audience
It’s design should not be tough. If the design is tough then it can not be improved further. It should be simple so that there is flexibility in the design and it can be improved in the future. We should make it dynamic. It has to give appeal to a large audience. As a result, the audience will be attracted towards it and start purchasing items from your company.
3. Make a versatile logo design
A design will become popular if it is versatile. It can not gain popularity if it looks bad on a mug of coffee and looks good on a poster. Its beauty should be like that it will look good in colours as well as in black and white.
4. Design should not be copied
If the logo design is unique, it takes the identity of the brand to a very high level prominently. You should be creative while designing it.
5. Your logo must be saying something
There is always a story expressed by a particular logo. You can not understand whatit is trying to say if you look at it only as a text or a beautiful design. If it is perfect then it always tells two things: a hidden story and a clear story. Normally the people want a type that is mind blowing and cool. It should be carefully designed after deep thinking and must not be an artwork piece only. People must like it.
6. Fonts should be carefully chosen
The brand personality is represented by typefaces. As an example, we use a typeface of the handwritten form for the logo of a toy company. We do this because our target customers are kids. They will like the handwritten typeface. Along with this using unique fonts will be a good decision.
7. It should be easily scalable
It should be scalable, that is it should support all the media. It must look perfect on a big billboard having larger proportions. But the design will be a failure if it does not have proper sense of proportion. On a pen the design of the logo should be like that people can see everything in it easily.
8. A colourless logo must also be impressive
If it looks impressive in colours then it must also look great in black and white. Sometimes it is designed without colours. As an example, we use black and white colours only for giving ads in newspapers. But in spite of the use of black and white colours the ad looks great in newspapers and leaves a good impression on the person who reads it.
Above are the 8 tips for designing logo. Also, there is a software called the product design software used for customising the products. By using it the people can themselves put the design on the products and then can purchase them from e-commerce stores.