Social Media Optimization (SMO) is a process that uses social media platforms and communities to increase the awareness of a brand, product or event, generating a large amount of publicity surrounding it.

SMO can be implemented easily by optimizing your website accordingly. Once optimized, a brand’s website will be more easily linked to, more visible in social media searches on search engines, and included more frequently on relevant blogs and other media outlets.

SMO is becoming increasingly important for businesses who want to thrive across different social media platforms, as it helps to attract visitors to their website, increasing their website’s traffic and leading to more sales.

We are going to look at why SMO is so important in more detail, explaining exactly why your company should be focusing on it:

Your Website will get more Traffic

Social Media Optimization provides companies with the perfect opportunity to generate more traffic through a wide selection of social media platforms. However, choosing the right social media platforms for your brand is very important, as you should invest your time into updating those that complement and are in line with your brand.

By posting updates to social media that link back to your website – through good quality blog posts or specific web pages (maybe linking to a recent sale you are holding, for example) – those who are interested will click through to your website, meaning there is a better chance that they buy your products or invest in your services.

What’s more, social media allows you to reach customers you might not have otherwise, including people from around the world.

Makes you Stand out from the Crowd

Standing out from the crowd is hard these days, as more and more companies flock to the web in an attempt to cut their competition down to size and offer up better deals than their competitors.​

SMO helps you to build a strong presence on the web, and helps your brand to establish internet authority. Both of these aspects lead to improving your brands visibility and recall overall.

Through the use of SMO you will be able to make your mark and stand out from the crowd, ensuring your business is where customers go when they need to buy a product, enlist your help or are looking for some advice.

The Likelihood that you will Rank on Search Engines Increases

SMO works hand-in-hand with SEO, and working them together will help your business’s website rank well in search engine results.

Search engines have started to take data from social media platforms, and by doing, so they are additionally showing them in search engine results, too, meaning that keeping your social media platforms active and up-to-date is important in order for them to rank well in search engine results alongside your website.

Again, it is very important that you choose to use social media platforms that suit your company and your brand. There is no point in an accounting firm investing their time in a Pinterest account, just like there is little point in an artist investing their time in a Google+ profile.

This is because each of those social media platforms does not compliment the products or services offered by each of those different professions, and the time would be better spent by the accounting firm using LinkedIn and the artist using Instagram, for example.

In conclusion,

SMO should be a key component of your marketing plan and the mentioned three points should explain in enough details why it is so important, as well as the advantages it has for your company.

If you preferred to have a professional help you with your Social Media Optimization, it is advisable to contact your local SEO agency in Dubai.


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