What is Local SEO Marketing?
Do you know 46% of all Google searches are local? Local SEO is a branch of Search Engine Optimization that helps businesses promote their products and services online to local customers within a particular geographic area.
In practice, it is about being found for the local searches that are most relevant to your business.
To understand this concept in detail, let’s assume you want to order a birthday cake and looking for a bakery near your location.
If I type on Google ‘Bakery near me’ the search engine result pages (SERPs) will display the list of most relevant bakery shops nearby.
Why Is Local SEO Important For Businesses?
Local SEO plays a significant role as local customers look for information about your business on the internet. It helps to enhance the visibility of businesses interested in ranking for geographically related searches.
Below mentioned are few statistics to prove how important is Local SEO for businesses:
It is found that 50% of people who did a local search on their mobile devices visited the physical store within a single day.
More than 18% of local mobile searches end up in a conversion within a single day.
People search on the Smartphone before actually visiting the physical store. 1 out of 3 searches is conducted in this way.
Almost 78% of all local searches lead to offline sales.
If you want to rank in Google Maps, You Need Local SEO
In Google Search Results, there is a section called Local Packs (map listings) that displays the local business related to your query. It is found that more than 86% of users use these map listings to find the location of the business. By implementing the right SEO strategy, a business can be at the top of this local pack for local searches.
All Local Searches are User-Centric and Location Centric
Local SEO is becoming more relevant these days. The number of businesses is opting for Local SEO as local searches are more user-centric and highly-customized. Currently, the maximum number of searches on Google are local “near me” searches. The best part is they are highly targeted and precise.
Steps to Improve “My Business Local SEO Strategy”
People search for local products and services on various search engines such as Google, Bing, etc. Local SEO is all about optimizing your online presence to gain business from relevant local searches.
To get positive results, it is important to apply a variety of strategies:
NAP quotation: NAP stands for Name, Address, and Phone number. Ensure that you use the correct company name, address and phone number on Google My Business Listings/Bing Listings, Websites, Social Profiles, etc
Local Directory Listings: Enhance your performance on these local directories and reach a wide audience of local searches. There are a variety of local directories such as Yelp, Yellowpages, Mapquest, Tupalo, etc.
Reviews: Reviews or feedback are key for any business irrespective of the industry. It is highly relevant and important for Local SEO as well. It represents the progressive conversation your customers are having about your business on the internet.
Localized and Relevant Content: If your content is relevant to the searcher, there are more chances of it getting displayed on the search results. This means you’re required to create content that is geographically targeted with specified services that include a map with your location on it.
Schemas: Schema Mark up Tags is essential for your local business. You have to ask your Web developer to implement them on your website. Doing this will give clarity about your business to the search engines.
Local SEO for More Than One Location (Multiple Locations)
If your business is existing in multiple locations, for that Local SEO has to be done a bit differently. But if it is implemented properly, the result that will show up will be amazing.
Essential Aspects of Local SEO
Essential aspects of Local SEO will include things like Distance, Prominence, and Relevance and last but not least Your Google My Business Profile.
Google My Business Profile: One thing should be clear in your mind that without optimizing Google My Business Profiles, you’re not going to appear for your top local searches.
It is a significant driver for your Local SEO. Ensure that you list your business in Google My Business and optimize it properly.
Distance: While searching something on Google, if the user is not specifying his current location, then Google will calculate distance using the information he has about the business.
Relevance: This means how well local listing matches with what the user is searching online. If the business information and company details are updated properly then it helps Google to understand and match your listing to relevant searches.
Prominence: In the offline world, some places are quite prominent and that is what even search results try to show in the local rankings. Prominence is established on the details that Google has about your business on the internet.