The digital marketing world opens its doors to ordinary people and marketers without any experience. Keywords and search queries Its inevitable – if you are a small business owner, you should at least have a listing in Google or a Facebook page. That’s not enough in most of the cases, and websites are nowadays a must. Of course, there is a very good reason for this, and the most obvious one of them is first-page ranking in the search results of most search engines.
The problem here is that people who get themselves into this, have very little knowledge of how to do it properly. This is where SEO service providers come handy. Whether you decide to learn how to handle your SEO needs or leave them in the hands of a professional service provider, having an understanding of SEO basics is important and today, I’ll talk about keywords and search queries.
In short, the main difference between these two is that webmasters (or their content writing team) target keywords, while the users/readers use search queries to find resources.
To explain this in detail, I’ll have to explain both keywords and search queries from the perspective of webmasters and users.
Keywords from The Perspective of Website Masters
Keywords from The Perspective of Users
Search Queries from The Perspective of Website Masters
Are you still trying to see what the issue might be here? Well, if someone that is looking for a recipe ends up on my website, which doesn’t give the actual recipe or even the option to order a pizza but just informs that my restaurant prepares the best Calzone, I believe that this someone would be pretty disappointed. This someone will close my website the second he or she realizes this is not a recipe’s website, Google will keep this as a statistic and soon enough, when hundreds of pizza-making enthusiasts do the same, my overall site ranking will drop for sure.
This is why you should not use popular search queries as keywords and rank for everything that has a search volume on Google!
Search Queries from The Perspective of Readers
And you, as a webmaster, should only care about providing quality results for all the search queries regarding your industry. I hope I’ve made things clearer, and I am starting to search the net for 24/7 pizza delivery. Recipes are not what I hope to find…