“A Picture Is Worth A Thousand Words”
Improve SEO for images is nothing but image optimization. It is basically a part of on-page optimization. But, mostly in on-page optimization main focus is always at ALT attribute while considering image optimization. But if you want an image on your web page that can contribute to your SEO campaign then you need to optimize it properly.
Let me keep you to improve SEO for images.
One fact that search engines never see an image on your web page as your visitors. The search engine can only deal with your code and therefore if that code enables you to describe your image is all about you will lose the benefits of having an image on your web page as per the search engine point of view.
If your image details show search engine the relativity of image with page and page content then it will help to get the best benefits of having an image on the web page, Because relevancy is a key factor of the search engine algorithm.
Images Search :
Almost 80% of the search engines have a facility to search only images. So if you manage best image optimization you will become applicable to appear at a place in the image search result, which traffic may become a direct lead for you. (Best example is http://www.shutterstock.com) Also, the same way helps to build brand awareness and help to get more backlinks through the use of the same images for the visitor by getting a credit link.
Let’s move to factors to be considered while improve SEO for images:
Image title help visitor to know more about the image, as they hover the mouse cursor on image title will appear. So we can say while doing SEO for images image alt attribute help for search engine & images title attribute for the visitor.
In the web pages, the size of the page becomes heavier just because of the content like images, videos, etc. As per search engine “page speed” is a factor of ranking. Each image on the web page increases the size of the page & slows down the page load speed. So it’s necessary to minimize image size by re-sizing them and saving them into a proper file format. To resize images & converting them into appropriate file format many options are available online.
To minimize image size
Image file name plays also a vital role in search engine ranking. As the search engine always checks relevancy in every content on-page. When it comes to the image file name, if it will be consist of keyword that will be great because image file name like image007.jpg not gone add any relevancy but if that will be like keyword.jpg that add.
But if you are using multiple images on one web page then the use of image names like keyword1.jpg, keyword2.jpg and so on is not good practice. You should use multiple keywords.
Recommendation to manage image file name
1. Use Targeted Keywo
- keywords help Google to contextualize your image
2. Use hyphens (-) between word
- Always consider it best practice to separate each file name keywords using hyphens (-). Avoid alternatives include plus signs (+), whitespace ( ) and underscores (_).
3. Avoid the use of stop words (a, the, etc.) in the filename
- Be descriptive & unique without being ambiguous or confusing.
Point to note:
- Use Targeted Keywords in the images alt text, images title & image name
- Preferred image of jpg or png format
- Use a limited number of images per web page
If you invest hours for crafting the perfect post, never forgot to optimize your images for better search engine benefit. Above all points help you to optimize your images as per the search engine need. We hope this SEO for images help you to grow.
“Images are not the first thing your visitor sees on a web page but they can compel him to stay.”