Since loading speed became a factor for the positioning of Web pages, it has become increasingly important; for many, it is an obsession.
Everything you’ll find in this article is focused on improving the Google Page Speed Insights assessment for WordPress web pages.
Of course, not everything is a fairy tale when talking about optimizing the loading speed. It is one of those processes that become complex.
What is taken into account in the rating of Google Page Speed Insights?
The importance of improving the evaluation of Google Page Speed Insights for your WordPress has been defined earlier, but before starting work, you need to know what are the parameters that Google takes into account. The ones that are listed below are the most important ones.
Google expects that the server where your Web page is hosted will serve the information as soon as possible; In thousandths of a second!
Now, you, who hire a hosting service, do not have in your hands the tools for speed to improve. Remember that this depends on the characteristics of the server and the needs of your project.
This complicates optimizing your WordPress for Google Page Speed Insights, but it does not make it impossible.
Imagine that you are evaluating and this problem appears to you, what are you doing? At best, you can talk to the hosting provider to see if you have a better plan that allows the server to respond faster.
One thing you should know; Google expects the answer to be “super-fast”. What happens is that, in most cases, the server has a decent response, only that Google always wants more.
A solution that allows you to improve Google Page Speed Insights for WordPress is the use of a content distribution network (CDN) that serves the information from the server closest to the place where the request was made.
They are usually a paid service, but for those who want to have 100 out of 100 in Google Page Speed Insights, your WordPress is necessary.
To make understanding even simpler. A Web page is composed of basic elements such as HTML and PHP and elements that modify the first ones so that the page has more functionality or better aesthetics.
In general, these elements are developed in scripts that are loaded when serving the page, but that, being in a dependency relationship, slow down the process.
That your page does not show up until loading all the scripts, is a negative point in the eyes of the Google Page Speed Insights evaluation of your WordPress.
Later you will see how to optimize the loading of the scripts.
Images in the visible part of the page
As well as the scripts, the Web page must load all the content, including the images.
Images, being heavier elements than texts, tend to slow down the content load and Google prefers that this does not happen.
Google gives the go-ahead to images that weigh just right according to their dimensions, so to optimize WordPress for Google Page Speed Insights this is a fundamental task.
Compression of content
At the server level, there is an option called “compress content”.
Basically, with this active option, a smaller version of your page is created and it is the one that is used when the request of the resources that make it up is made.
Of all the optimization parameters, this is the easiest to achieve, since it is simply to activate an option on the server.
It is vital for Google that you optimize everything, even if the difference is 1 KB in file size.
The optimization of the code is given by compression, and that compression, in turn, is achieved by eliminating all unnecessary spaces in the code. For that, there are programs that create a minimized version of it.
Caching refers to the use of fast access hardware to store data that varies very little over time, thereby accelerating requests for information on the server.
In simpler words, when you cache, what you do is save a copy of your page that the search engine can quickly access.
As you do not have to download all the elements of the server again, the page is displayed in less time.
In the case of WordPress, the simplest way to improve Google Page Speed Insights in this aspect is with the use of a plugin.
Optimization strategies and suggestions to improve the evaluation
Now let’s move on to the actions that will help you improve the Google Page Speed Insights assessment for your WordPress website.
Let’s see how to optimize your WordPress for Google Page Speed Insights.
Topics and plugins
The choice of theme is vital in the loading speed. Many of the WordPress themes have a poorly developed code that makes the instructions to display the page less clear.
Preferably, use a simple theme, which is not very heavy, and on it, assembles the personalization of your page.
A very important factor is that there are no CSS styles online. That is, all style instructions must go in the same file; one that will then be minimized.
What makes a topic slow? The inclusion of functions that are useless, bad code architecture and scripts that hinder the load, just to name a few factors.
In the case of the WordPress plugins, the same thing happens as with the theme. It is not that you cannot use many plugins, but that those that use are well-developed. With clean code, not using inline styles and scripts do not hinder the loading of content, you will be on track to improve the Google Page Speed Insights of your WordPress.
What is more important? Speed vs optimization
The user experience is what matters most when you are developing a project on the Internet; even over what Google can say.
If the loading speed or its optimization negatively influence what you offer your potential customers, you should stop and evaluate what is most important. In many cases, you will not achieve 100, but you will have a page that loads quickly and satisfies the expectations of users.
There are many parameters of the evaluation of Google Page Speed Insights that can be optimized and with them to guarantee that your page will load quickly. Everything that depends on you must be evaluated for improvement.
Do not get obsessed with 100/100 as many aspects of optimization escape from your hands or sacrifice the offer to the customer.
Always prioritize your customers, the users that view your Web page. It is better that your page load a little slower, but that it offers a pleasant experience than loads very fast but is not attractive.
It is more likely that your page has a good loading speed, and, therefore, a good rating, if you plan it from the beginning. Includes the optimization of the loading speed as an important point when hiring who develops your project.