THE NEW LOGO IS MEANT TO REFLECT THE NEW WAYS PEOPLE VISIT GOOGLE

The new Google logo is still a wordmark, but it’s currently using a sans-serif typeface, making it look a lot more modern and playful. The colors are also softer than they used to be. The logo bears a bit more resemblance to the logo of Google’s new parent company, Alphabet, as well. Alphabet’s wordmark has an also unadorned look, and this update makes the two companies’ design language fall more inline.

Beyond the new wordmark, Google’s also doing away with the somewhat iconic blue and white “G” logo and replacing it with a another, four color version to match the four colors the company is so closely associated with. The four colors will likewise be utilized in the “microphone” that shows up in the many places where Google’s voice search is enabled. There’s a lot of updating to be done recently this branding is seen across the many places where you can interact with Google, obviously , but this new branding will likely spread far and wide before long.

Why make the change? Since it was off by a pixel, and now it looks better. To some people’s eyes, anyway.

You can also see the new Google “G” starting to appear across its services. Among the more notable is Google+, which is now represented by a big colorless version of the new G.

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