Google AdWords Mobile Advertising Exam Answers, we share this as we practice this exam and come up with this Google AdWords Mobile Advertising Exam Answers. We cleared this exam with 92% in October 2016.

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With a business in an eligible country, advertisers can use website call conversions to track calls to a Google Forwarding number on their site from users who arrived there from any source.

  • True
  • False

Once an advertiser opts in to advertise with our search partners (the default setting) in their campaign network settings, they should use _______ to have their ads populate within Google Maps for Mobile.

  • Product extensions
  • Location extensions
  • mobile extensions
  • store visit extensions

App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time.

  • False
  • True

To understand the full value of the mobile, you must take into account:

  • Cross device and mobile conversions
  • App downloads, calls, store visits, cross device conversion, mobile conversions
  • Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • Mobile conversions

A(n) ____ gives your app users the ability to open your app directly from other apps by clicking a link.

  • App index
  • The website deep link.
  • Custom deep links.

Which of the following is incorrect about AdWords cross-device conversions?

  • Cross-device conversions help advertisers understand the device that received the last ad click before the conversion
  • Cross-device conversions do not track from desktop to mobile conversions. It only tracks mobile to desktop conversions
  • Cross-device conversions help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct.

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

  • The Android mobile app and m.Youtube.com
  • both the iOS and Android mobile apps
  • the Android native mobile app, the iOS app, and m.Youtube.com
  • reserve in-stream ads

To find the right mobile bid, you would calculate:

  • (mobile conversion rate/desktop conversion rate) X 100
  • (desktop conversion rate/mobile conversion rate) – 1
  • (mobile conversion rate/desktop conversion rate) +1
  • (mobile conversion rate/desktop conversion rate) – 1

If your campaign is running on the Display Network, your ads:

  • Are not eligible to show in mobile apps
  • Will only show on mobile apps that you select
  • Are automatically eligible to show in mobile apps
  • Are only eligible to show in specific mobile apps

Select the one way NOT to track app conversions.

  • Using an app analytics provider for your AdWords campaigns
  • Integrate the Google SDK into your app.
  • Add a JavaScript snippet to your website.
  • Using Codeless Android Install tracking

The Mobile App Analytics Behavior reports give you data about:

  • The detailed ways users of your app interact with other users of your app.
  • The detailed ways users interact with your app.
  • How many people have downloaded your app through a referral from a friend.
  • In-app user satisfaction ratings

Automatic bidding is ideal for advertisers who:

  • Want to set their own bids for individual keywords.
  • Want to save time managing bids based on hundreds of signals.
  • Don’t want to spend a lot of time managing keywords.
  • Want to set their own bids for individual ad groups.

When you use a flexible bid strategy, it will automatically optimize your bids based on:

  • Your search terms data
  • Your remarketing list
  • Your Quality Score
  • Your performance KPI (Key Performance Indicator)

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

  • False
  • True

Which flexible bid strategy might help improve the chances that your ad gets to the top of the page?

  • Target return on the ad spends. (ROAS)
  • Target outranking share
  • Target search page location
  • Target cost-per-acquisition (CPA)

You can use a mobile specific display URL to:

  • Show consumers that you are a large brand
  • Differentiate yourself from other advertisers.
  • Effectively track conversions to your desktop site
  • Indicate that you have a mobile-friendly landing page.

________ is a tool that can show you what happens after a customer click on your ads; whether they made a purchase, downloaded an app, or called your business.

  • Keyword planner
  • Sitelinks
  • App extensions
  • Conversion tracking

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

  • Half-an-hour
  • two hours
  • one hour

Which of the following is NOT true about an app URL scheme?

  • The scheme is a part of the link that identifies which app to open.
  • Schemes are automatically set up when you create your app.
  • Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
  • You can use “http” or a custom scheme that can start with the app or website name.

Which is a benefit of using server-to-server app conversion tracking over an SDK?

  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  • Server-to-server connections are easier to set up than codeless conversion tracking
  • Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
  • Adding multiple SDKs for various advertisings or analytics platforms have no impact on app code file-size

What is the most common way for advertisers to monetize their app?

  • The ad buys Driving traffic to their mobile website to complete purchase.
  • In-app purchases
  • Charging for app downloads from the Apple intunes or Google Play store

Where can app ads run?

  • Only on Admob
  • Only on the Google Play store
  • Within other apps, also known as in-app
  • Across Display, Search, and YouTube

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

  • True
  • False

App remarketing allows you to target people who:

  • Have used your app before
  • Have searched for your app
  • Have searched for apps similar to yours
  • Have never used your app before

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

  • The AdWords mobile site and YouTube app
  • The YouTube mobile site and the YouTube app
  • Video Search on Google
  • YouTube mobile site and Google Play App

An advertiser with stores throughout the country could use Location Extension Targeting to:

  • Target users in the same way across all of their locations
  • Decrease bids by 50% for users who are within 10 miles of their stores
  • Target users who are within 20 miles of one particular city in the country
  • Target users who are within 10 miles of one particular city in the country

Viewable impressions:

  • Allow you to only pay for video ads that are viewed within an hour.
  • Allow you to only pay for those ads that are actually viewed.
  • Allow you to pay for ads that are viewed and also converted.
  • Allow you to pay for ads when they are displayed in a viewable position.

Which of the following is the main reason an app advertiser would want to use the 3rd party conversion tracking company?

  • To have a single SDK to add to your app instead of one from each ad network
  • To receive reporting on basic usage analytics
  • To have more control when communicating with each ad network
  • To see which of an app’s new users came from recent advertising clicks or views

If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

  • Enable Active View reporting.
  • Create a Display Network campaign targeted at mobile apps.
  • Go to.“Campaign Exclusions” from the Display Network tab
  • Create a placement inclusion for mobile apps.

An advertiser would NOT use AdWords’ mobile offering to:

  • Engage with users who have already downloaded their app.
  • Track conversions once a user downloads their app.
  • Build a mobile-optimized website.
  • Advertise their app.

A ______ specifies a location in an app that corresponds to the content you’d like to show.

  • Location link
  • Location extension
  • deep link
  • remarketing link

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

  • Increase bid adjustment for the mobile
  • Increase bid adjustment for tablets
  • Increase bid adjustment for the desktop
  • Increase bid adjustment for the mobile and desktop

Which of the following is true about apps?

  • Apps are more geared towards retention, loyalty, and engagement
  • Apps are more geared towards acquisition purposes
  • Once a user downloads an app, they are likely to return and engage with it

What time of day does mobile usage generally peak?

  • Evening hours when people are at home
  • During working hours
  • Morning and evening when people are commuting to work
  • Spread evenly throughout the day

How do upgraded URLs help advertisers with 3rd party conversion tracking?

  • Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL.
  • Show app installs ads only to people who haven’t downloaded the app yet.
  • Show deep link URLs only to people who already have the app
  • Allow advertisers to direct users to the app store to download their app.

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

  • 0.5 or 50%
  • 0.25 or 25%
  • 0%
  • 0.75 or 75%

Deep-linking allows:

  • Desktop users to be able to access deeper, more targeted sections within a mobile app
  • Ads to direct customers into deeper, more targeted sections of the app
  • Ads to direct new customers only into deeper, more targeted sections of the app
  • Mobile and desktop users to navigate within a mobile app

iOS app conversion tracking cannot be set up using:

  • SDK
  • Install confirmation feedback.
  • Server-to-server (S2S)
  • Codeless conversion tracking

Which of the following is true about apps?

  • The number of app installs on Android tablets is increasing
  • Most smartphone users download apps on a weekly basis
  • The majority of Android apps have been downloaded.
  • Once a customer downloads an app, they will be likely to return

An app developer would use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

  • True
  • False

Admob is ____.

  • An ad extension
  • a custom deep link an app promotion ad format.
  • AdWords’ non-owned and operated mobile app inventory
  • An app promotion ad format

Usage data allows advertisers to:

  • Create remarketing lists based on how frequently or infrequently a customer is using their app.
  • Create a conversion tracking list and add it to their app.
  • Change bid adjustments based on mobile traffic
  • Add the conversion tracking tag to their app.

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

  • Raise,
  • lower raise,
  • raise lower,
  • lower

_______ are a type of ad format that show extra information about your business.

  • App installs
  • Ad extensions
  • Deep link
  • ad extensions

Which of the following is NOT a type of mobile ad extension?

  • App extension
  • Call extension
  • Sitelink extension
  • Download extension

What is an app engagement ad?

  • A customized ad shown to users who already have the app in order to drive them back to the app
  • A templated “engagement” image ad which allows you to add more text or information to your ad
  • An ad which uses cookies to appear to users who have already downloaded an app
  • An app extension which shows a link to your app below your ad

Sitelink extensions:

  • Decrease CTR rates as users are sent to specific pages of your site
  • Allow advertisers to give users the option to land directly on specific pages of your site.
  • Show your business address, phone number, and a map marker with your ad text.
  • Allow targeted remarketing list users to land directly on specific pages of your site.

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

  • Gain insight into your competitor’s strategies.
  • Review data about your users’ names, addresses, and income brackets.
  • Assess the general health of your app and to follow data trends.
  • Review the code for your app and SDKs.

To track conversion in an app, you can add the AdWords Conversion Tracking SDK to your app. SDK stands for:

  • Schema Development Key
  • Software Deprecation Kit
  • Software Development Kit
  • Schema Development Kit

Call Conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

  • True
  • False

Showing your ads on top of the mobile page in search results is beneficial because:

  • Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on the mobile.
  • Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on the mobile.
  • Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on the mobile.
  • Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on the mobile.

When should an advertiser use an app extension instead of an app promotion ad?

  • With keywords intended to drive app download, but still give the option to visit the mobile website
  • With keywords intended to direct users to the mobile website, but still give the option to download the app
  • To re-engage with users who have already downloaded the app
  • To run your ad on both Search and Display

Many successful mobile sites have large “touch targets” for clicking that take into account ______.

  • The location where the mobile is being used
  • time of day
  • responsive design based on touch
  • the lack of precision on a touch screen

In AdWords, you can create and manage video campaigns by using ___.

  • “mobile app engagement” campaigns
  • “mobile app installs” campaigns
  • the TrueView family of cost-per-view (CPV) video ad formats
  • “Masthead video” campaigns

The two types of conversions for YouTube on the mobile are:

  • Promotion views and engagement views
  • Promotion views and view-through conversions
  • Conversions and view-through conversions
  • Download views and engagement conversions

IOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app installs the event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

  • The advertiser is interested in cross-device conversions.
  • This is the only available method of conversion tracking for iOS.
  • The advertiser wants to count calls as conversions.
  • The advertiser is using an in-house or third-party app analytics system.

An advertiser with shops throughout the country could use the location extension targeting to:

  • Target users who are within 10 miles of one particular city in the country
  • Target users who are within 20 miles of one particular city in the country
  • Target users the same way across all of their locations
  • Decrease bid by 50% for users who are 10 miles of their stores

Which of the following is true about mobile optimized sites?

  • Mobile websites should only focus on task-based functionality, i.e. be a stripped-down version of the desktop site.
  • Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text
  • Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop site.
  • You should build your app before your mobile site.

Auto exclusions allow:

  • Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app
  • Google’s mobile app promotion template ads to automatically include
  • showing to users who have already downloaded the advertisers app
    Google advertisers to exclude high install pricing.
  • Google advertisers to exclude automatic bidding within their mobile app

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