Digital Marketing Books Every Digital Marketer Must Read {20+ Updated}

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To know More – The Law of Success in Sixteen Lessons

Legendary leadership and elite performance expert Robin Sharma introduced The 5 AM Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity.

Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness, and feelings of aliveness.

Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5 AM Club will walk you through:

• How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements
• A little-known formula you can use instantly to wake up early feeling inspired focused and flooded with a fiery drive to get the most out of each day
• A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth
• A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed
• “Insider-only” tactics to defend your gifts, talents, and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world

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Work Smarter Not Harder is your personal guide for helping you on your journey to increased productivity and better work habits.
DOWNLOAD the book and learn 18 actionable ways to get more done the smart way.
This book helps you achieve more at work, with tips like:

• The basic blocks of productivity and why they should be prioritized first, before making any changes to your workday
• Questions to ask before your next meeting (tip #7)
• A strategy to help keep your inbox clean (tip #9)
• Why breaks are not necessarily a waste of time (tip #11)
• Two types of checklists and when to use which (tip #13)
  Would you like to learn more?
  Download this book and learn about 18 productivity habits that make you more effective at work.

Corporate professionals and leaders, small and big scale entrepreneurs and even students aspiring to work in the corporate environment can make use of Corporate Chanakya for lasting success. The first edition of this book was published by Jaico Publishing House in 2010 and is available in paperback.

Key Features

• Corporate Chanakya holds a record for being a book with the highest number of pre-release sales for any first book of an author.
• This book derives from the knowledge of Arthasastra, which was an ingenious masterpiece from which lessons can be used in current scenarios to achieve long term as well as short term success.

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In this book, Sinek quotes that some of the most successful and influential people in the world like Steve Jobs, Martin Luther King Jr. focused not on the results of their venture but on the question of why. People who ask ‘why’ than ‘how’ or ‘what’ are those who touch lives with their works and inspire people over the years. They achieve remarkable things and carve a place for themselves in the world. By quoting some real-life stories, the author gives clear ideas on what it takes to desire, inspire and lead.
Start with Why: How Great Leaders Inspire Everyone To Take Action is for those who dream big and want to achieve their dreams. It is for those who do not compare themselves with others or complain about whatever comes in their life, but for those who are ready to face the challenges and emerge victorious against the odds and set an example. An inspiring book that will change the course of the way things work and how people perceived success. The book was published by Penguin UK in 2011 and is available in paperback.

Key Features:

• Start with Why: How Great Leaders Inspire Everyone to Take Action is one of the most powerful books in the market.
• Simple yet effective words help readers dream big and chase their dreams.
• The book helps develop optimism and is highly recommended for entrepreneurs and businessmen.

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This leaves many people trying to learn as they go and never quite feeling 100% comfortable with the program. What’s worse, most people haven’t even scratched the surface of Excel’s potential, even if they’ve been using it for years. If you feel this way, you’re not alone.

Think about this for a second; what will your career look like in a year if you don’t take action today and improve your Excel skills? How about five years from now? Unless you take matters into your own hand’s things may not look much different.

According to a recent Wall Street Journal article, people who show proficiency in Microsoft Excel and other common office applications earn, on average, 13% more than those who don’t. For most people, this could mean tens of thousands of dollars over just a few years, and this doesn’t even factor in lost promotions and job offers. Can you afford to leave so much on the table as a result of maintaining the status quo?

I’ve experienced this transformation in my career and can tell you first hand how it has helped me. When I was fresh out of college and working my first accounting job my manager asked me to complete a project that involved using VLOOKUPS. I enthusiastically obliged, walked back to my desk, and proceeded to panic. I tricked myself into thinking that I was an Excel expert only because I knew a few formulas, my limited knowledge only scratched the surface. I turned to a college buddy for help; Google. I eventually managed to learn what I needed, after a lot of time and energy.

I’ve climbed the ladder and worn many hats since then. I can’t say that the opportunities I’ve earned in my career are solely due to my increasing Excel proficiency. What I can definitely say is that Excel has earned me more opportunities to prove myself to management than waiting for opportunities to materialize on their own.

That’s why I decided to write this book. My goal is to take you from Excel novice to master in the shortest time possible. I wrote my book specifically for the busy professional, in an easy-to-read manner that gets straight to the point and teaches the meat of Excel. I wrote this book for you.
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I have helped many people improve their careers through Excel and now it’s your turn. Here is what you get when you download my book:

-18 chapters of the most useful Excel techniques that will immediately take your skills to the next level
-Practical use cases plus downloadable workbooks so that you can take what you learn and feel, first hand, how to apply those skills to real world scenarios
-A FREE copy of my latest book on Google Sheets so you can stay ahead of the curve

You’re at the point of decision. You can either continue down the path of the least resistance, the path you have already been traveling, or you can choose the road less traveled. The path of the least resistance will probably result in you getting the same outcomes you’ve always received.

But if you want something different to happen, if you want to change the direction of your career you’re going to have to do something different. Make a choice now, pursue new outcomes.

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Book 1: Mind is your Business
For most people, the mind seems to be an unruly cacophony, attempting to grasp and shape everything which falls in its purview. In mind is your business, Sadhguru explains that only if we make it “our business” to transform this uncoordinated mess into a well-coordinated symphony, will we be able to use the mind, rather than be used by it.
Book 2: Body the Greatest Gadget
Body, The Greatest Gadget, is an introduction to the most sophisticated and incredible device on the planet. In the course of this book, Sadhguru explores the yogic physiology and the many subtle dimensions of the body. It is the first step on an intriguing and exciting journey that culminates in total mastery of the system, allowing us to stay rooted in the physical and yet taste the beyond. Above all, the book is a glimpse of a possibility to live and function in a way that most human beings would consider superhuman.

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Why does one person strive to build an international organization affecting the lives of millions of people, while another person is content working her entire life as a clerk? (Not that there’s anything wrong with being a clerk!)

Why is one person challenging herself to run marathons, train her body and get fitter, while another is happily living a sedentary, unhealthy lifestyle?

What drives a person who’s optimizing every single aspect of her life and what causes another person to maintain the status quo?

You can say, “Well, the answer is simple enough – one person is ambitious, while the other one is not.” But what exactly causes it? And most importantly – how do you become more ambitious and think bigger? Is it something you’re born with and can’t change, or is it something over which you have control?

I found this topic so fascinating I decided to find out the answer for myself and write a book about it. This book is the result of my research about people who think big and the science of being more ambitious.

Here are just some things you will learn from the book:

– What key things you need to inspire yourself to think bigger, and more importantly, achieve your big goals.

– Why you need a “why,” and what kind of motivators will set you up for success (hint: attaining money or status are some least motivating goals possible).

– The single most important thing to thinking bigger. If you don’t have it in your life, you will sabotage your efforts – guaranteed.

– What the chimp is and why you need to learn how to control it to get yourself motivated and work on your big goals. You can be making things hard for yourself without being aware of it.

– How to cultivate the art of strategic laziness to achieve more while doing much less than other people (why work so hard if you can get better results by being lazy?).

– The seven most important triggers of flow – a state of perfect focus where the magic happens.

– The secret of achieving the impossible is not really such a secret, but most people tend to forget about it and get overwhelmed by their goals.

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Except that it didn’t turn out that way. A few years after surviving the family setup, something turned up that sent Alok on a completely different career path: the INTERNET!
A crazy business idea Alok had turned out to be a winner and contests2win.com was born. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs, and out-of-the-box thinking decided the real winners.
Why I Stopped Wearing My Socks is Alok’s real, life story of starting up and unadulterated entrepreneurship. It traces his roller-coaster ride as an aspiring entrepreneur; traversing through a variety of business ideas in the family business up to his big breakthrough as one of India’s first entrepreneurs to tap the power of the internet. It details the amazing success of contests2win.com and Mobile2win, a venture eventually acquired by The Walt Disney Company. The chapters in the book are actual stories, throbbing with memorable anecdotes that conclude with crisp learnings for the readers.
Why I Stopped Wearing My Socks is a deeply compelling story about beating the odds, staying motivated and gung-ho entrepreneurship. It is an inspiration as well as a practical guide to emerging a winner.

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His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way, he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.

Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illum

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This isn’t another investment tutorial or biography on Warren Buffett. Instead, it’s a collection of 240 of his wittiest and most insightful thoughts (“gems”), culled from 34 years of his letters to Berkshire Hathaway shareholders.

These gems lighten spirits with their humor, enlighten minds with their wisdom, and provide an interesting view into one of America’s most successful CEOs.

This book captures the essence of Warren Buffett’s iconic letters in an entertaining and digestible format

20% of sales (not just profits) are donated to the GLIDE charity, as part of the agreement to use Warren Buffett’s copyrighted content.

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Unfortunately, most people can’t find the time, energy or correct life priorities to start and complete creative side projects. They keep putting off planning these projects, never finding out what they could have accomplished if they’d only created something.

Author Bryan Cohen is no stranger to creative productivity. He’s earned more than $35,000 in the past few years from his side business, Build Creative Writing Ideas. His 30 books, all of which were written in the past few years, have sold more than 20,000 copies. He achieved this success through the life-enriching tips he learned by reading dozens of books, attending multiple conferences and through his own trial and error.

He’s put in hundreds of hours of refining his creativity techniques so that you don’t have to. By using Cohen’s tips and tricks, you’ll start planning your business, book, blog or course in the next few days with optimized time, renewed energy and an improved balance in your life.

For purchasing this concise 16,000-word book, you’ll get an added bonus: 75% off access to Cohen’s online video course on the education platform Udemy.

It’s time to create your side project. Buy this book today!

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Business Strategy concepts explained in a simplified way

• Fundamentals and important strategies included
• A practical approach for application by business & working professionals

Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with building blocks of strategy. You will learn how to define strategy and how strategy differs at different levels of an organization. Identifying your company’s current strategy and then being able to execute possible appropriate strategies is a key thing you will learn to read this book. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of the strategy will provide you the fundamentals with a 21st-century point of view.
Business Strategy Essentials You Always Wanted To Know gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to:

• Define strategic statements in an organization, understand its functions and elements
• Understand industry life cycles and industry structures
• Understand Porter’s Five Forces and its effect on strategic analysis and development
• Understand strategy formulation and strategy levels
• Understand strategy execution dos and don’ts
• Read case studies and identify salient points

This Self-Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but haven’t got a chance to visit one. This series is designed to address every aspect of a business from HR to Finance to Marketing to Operations, be it any industry. Each book includes fundamentals, important concepts, standard, and well-known principles as well as practical ways of application of the subject. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.

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Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s “Digi-Flat” era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some things you’ll learn in this book:

How to turn the very technologies that are “killing” professional photography—such as the Internet—into your tools of success

-How to lead your business, not let your business lead you

-How systematizing, scaling, and outsourcing is critical concepts even for a one-person business

-How to radically rethink marketing, sales, and customer service for the 21st century

-How to hone a creative vision that works—the most powerful step you can take as a businessperson

The Fast Track Photographer Business Plan is not about building a “traditional” business plan that looks good on paper and impresses investors. It’s about creating a vibrant, living business plan that will help you thrive in today’s digital “Wild West,” where creative content is freely distributed, where no one plays by the rules anymore, and where customers have unprecedented freedom in choosing what to buy and whom to hire. It’s a groundbreaking look at running a creative business. Whether you’re an amateur looking to go pro or a professional whose business has stalled, Dane’s practical, on-the-ground advice will launch you on the fast track to business success.

Includes free access to Dane’s online “stress test” to diagnose your business’s strengths—as well as where it needs help!

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Key Features:

• The 13 stories in the book are about some of the biggest business names in the country like Dhirubhai Ambani, Rahul Bajaj, Ratan Tata, Vijay Mallya, JRD Tata, Aditya Birla, Walchand Hirachand, etc
• The stories are picked from business bestsellers like Tata Log, The Ranbaxy Story, Business Maharajas, Go Kiss the World and The TCS Story and beyond

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But, in truth, research shows us that it’s actually the way that individuals think about their potential and skills that really counts most. In fact, historically speaking, many of those who have achieved real greatness have worked extremely hard to get to their end goals. And, it’s also true that many were told that they would never amount to anything at all, my friends, colleagues, family and/or peers. The difference was that they believed that they could achieve their goals and worked extremely diligently to do so. Walt Disney who created Disneyland in the USA is a prime example of an individual who never gave up on his dreams. His belief in himself (and others) was profound and inspirational, to say the least.

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DESCRIPTION: A number of exercises, examples, and illustrations have been added to each chapter. Comprehension is also an important part of this series. A natural expansion of the vocabulary, illustrations, and exercises, takes place gradually through different stages in the series.

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DESCRIPTION: The Brian Tracy Success Library
Powerful, practical and pocket-sized, The Brian Tracy Success Library is a fourteen-volume series of portable, hardbound books that interweave nuggets of Tracy’s trademark wisdom with engaging real-life examples and practical tools, tactics, and strategies for learning and honing basic business skills. This is a powerful, handy, reference series for managers, professionals, employees—just about anyone who wants a quick, easy, reliable and effective overview of and insights into aspects critical to the business.

Setting a business strategy enables you to develop absolute clarity, establish priorities, organize resources and get better results than ever before. A strategic plan helps crystallize the future of an organization—mapping a clear path from where the company stands today to where you wish it to be.

Throughout his career, Brian Tracy has shown countless leaders and organizations on how to achieve stunning success. Incorporating examples ranging from Alexander the Great to IBM and General Electric, he gives readers proven ideas for increasing their company’s ROI and maximizing their strengths and opportunities. Powerful and portable, Business Strategy will help readers take control of their company’s destiny. Business Strategies

DESCRIPTION: Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals and effectively use and interpret analytic models to make better business decisions. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive and predictive perspectives.

DESCRIPTION: Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s “Digi-Flat” era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some things you’ll learn in this book:

How to turn the very technologies that are “killing” professional photography—such as the Internet—into your tools of success

-How to lead your business, not let your business lead you

-How systematizing, scaling, and outsourcing is critical concepts even for a one-person business

-How to radically rethink marketing, sales, and customer service for the 21st century

-How to hone a creative vision that works—the most powerful step you can take as a businessperson

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DESCRIPTION: This is the Tamil translation of The Business School. In this book, the author updates and expands on his original 8 Hidden Values of a network marketing business. A must for anyone associated with network marketing. Impress your prospects by giving them this book to read.

DESCRIPTION: Business Sutra: A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world.
In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi – a battleground of investors, regulators, employers, employees, vendors, competitors and customers, if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi – a playground where everyone is happy.

Book Features:

• By Devdutt Pattanaik, the author of more than a dozen bestselling books on mythology and management, leading columnist for business newspapers and one of the country’s foremost motivational speakers
• The book takes a practical and distinctive look at management and business practices, using stories, symbols and rituals from Hindu, Jain and Buddhist mythologies
• Devdutt Pattanaik hosted widely popular TV show Business Sutra on CNBC. His TED talk on mythology and management received over 8, 10,000 hits online
• Business Sutra carries creative and informative illustrations by the author that elaborate the concepts being discussed
• Plenty of insightful anecdotes and examples of people from all walks of life that readers can relate to
• Booklets with excerpts, business cards, posters and an extensive tour by the author to top management institutes, business schools and leading corporations as part of the marketing plan to promote the book

DESCRIPTION: Thinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s “Digi-Flat” era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some things you’ll learn in this book:

How to turn the very technologies that are “killing” professional photography—such as the Internet—into your tools of success

-How to lead your business, not let your business lead you

-How systematizing, scaling, and outsourcing is critical concepts even for a one-person business

-How to radically rethink marketing, sales, and customer service for the 21st century

-How to hone a creative vision that works—the most powerful step you can take as a businessperson

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