If you plan to manage SEO campaigns so you will definitely focus on On-Page and Off-Page SEO. But while doing this you need to be more conscious about the common On-Page optimization mistakes. As On-Page optimization is a base of any SEO campaign, which covers keyword research, Page Title, Page Description, Image Optimization and many more.
Small on-page optimization mistakes even prevent you to get rank better for targeted keywords.
Let focus on some major & common on-page optimization mistakes.
1. Use of same page titles and meta descriptions on multiple pages
As I already cover the importance of relevancy on-page. As the Page Title & Meta Description tell the search engine what the content on-page is all about. Mostly it happens that same title & meta description are used for all the pages on the website, which reflect no relevancy between page title & meta description and page content. Mainly search engines don’t want to show results that aren’t relevant to the keywords a user is searching for.
2. Not using keywords in your page titles and meta descriptions
As the best practice of On-Page Optimization tell that you need to must include the targeted keyword in page title & meta descriptions. Because you might even be seen that when you search any keyword in the search engine, only those result stands better that are having search keyword in their Title & description which search engine make “bold” while showing result list.
3. Writing page titles & meta descriptions that are too long
We already had seen more about how to improve SEO for an image in our previous article. As like visitor search engine can’t see the image on-page, it only understood the HTML coding of the tag. Without specifying the proper alt tag description search engines can’t identify image relevancy with page content. It’s also the best practice to use the targeted keyword into the alt description (alt=” image description”).
If you missed managing this properly, it wouldn’t add any credit to your page.
It’s good that you need to add the targeted keywords in your content for which you want to rank the page. But it’s not good to keep on repeating then. The use of the keyword repeatedly hammers a keyword density factory. Which directly affects the chances of ranking. Search engine determines the keyword phrases which are related to meta keyword and they also will occur in page title, meta description, header tag & in the image title and Image alt to determine which keyword to rank the page for.
8. Underestimating the integration of Social Media
As now a day social media become the best & the easiest platform to reach your brand to many. Social media is the best platform to interact with your visitors. So avoiding the integration of social media with your pages may restrict you to get traffic to your website.
To make your SEO campaign successful you need to avoid doing the above common on-page optimization mistake.
If you have more to add to the above list, we request to add it through your comment because sharing is only a caring of information.