Get to know about Bumper Ads Adwords, YouTube Bumper Ads Cost, Bumper Ads Example, bumper ads best practices, best 6-second bumper ads.

What are Bumper Ads?

Bumper Ads are a short video advertisement design that lets you achieve more clients & increase awareness about your brand by utilizing a short, significant message. With recordings of 6 seconds or less, Bumper advertisements let you contact individuals with chomp estimated messages while giving an insignificant effect on their viewing experience. You can create bumper video campaigns in AdWords using the Video Network campaign type. With a bumper ad, you have a very less amount of time to tell your story.

How does YouTube Bumper Ad work?

  • Videos must be 6 seconds or shorter. Viewers cannot skip your ad.
  • A perspective of your bumper and won’t increase the video’s YouTube view count.
  • Bumper ads use CPM bidding. Offering You pay each time that your advertisement is demonstrated 1,000 times.
  • Bumper advertisements can fabricate care about your picture. They much of the time work admirably when they continue running near related TrueView notices.
  • The short organization can be especially effective on mobile when individuals people are often watching videos on the go. 

Before you set up a Bumper video promotion, you should be familiar with video campaign and video Advertisement plans. Remember that a bumper video campaign can just contain bumper promotions. You’ll have to make TrueView advertisements in a different crusade. Bumper Ads require a video of 6 seconds or less & the video must be facilitated on YouTube. Bumper Ad drives incremental reach and recurrence, especially on cell phones.

Video Bumper advertisements work best when joined with a TrueView or Google Preferred campaign.

Bumper ads drove solid lift in upper-pipe measurements like review, mindfulness, and thought. We additionally observe that Bumpers function admirably to drive incremental reach and recurrence when matched with a TrueView crusade.


Here are well-ordered directions for making bumper video Ad/Campaign:

  1. Sign in to your AdWords account. (you can login with your Gmail Account)
  2. Tap the Campaigns tab, click +Campaign, and after select Video.
  3. Enter a campaign name. Keep the campaign subtype set to “Standard”.
  4. Beside “Video advertisement positions” select Bumper Ads: six-second video advertisements.
  5. Set your budget plan. “bidding” will be set to Maximum CPM.
  6. Pick a network, Location areas that you need to focus on, the language of your clients, and any advanced settings.
  7. Click Save and proceed.
  8. Enter an ad group name. Enter your YouTube video (the video must be six seconds or shorter) and take the means to make your video advertisement.
  9. Do enter your Maximum CPM offer.
  10. Select your targeted audiences
  11. Save ad group

Benefits of Video Bumper Ads

  1. Cost-effective– Sponsors who use bumper advertisements pay Google in perspective of impressions. Likewise, since Google uses CPM (cost-per-thousand impressions) to figure the cost for this design, you’re simply charged once every 1,000 times your notice has appeared.
  2. Non-skippable– By using a video promotion sort out that watchers can’t skip, you increase the chances that your notice remains clearly before the eyes of potential customers in the midst of or after the main attraction. By using a video promotion sort out that watchers can’t skip, you increase the chances that your notice remains clearly before the eyes of potential customers in the midst of or after the main attraction.
  3. Boosted Brand Awareness– The essential objective of most web-based publicizing is to drive quality activity to a brand’s site, expanding changes. All things being equal, the bumper advertisement can be delivered with an additional motive in mind: brand awareness.
  4. Various Retargeting Strategies – Linking your YouTube channel directly to your AdWords account lets you create remarketing lists designed to retarget users that already completed YouTube-related actions, including:
  • Viewed any video from a channel
  • Viewed certain videos
  • Any video Viewed (as an ad) from a channel
  • Viewed certain videos (as ads)
  • Subscribed to a channel
  • Visited a channel page
  • Liked any video from a channel
  • Added any video from a channel to a playlist
  • Commented on any video from a channel
  • Shared any video from a channel