Benefits of Social Media for Business: Why is social media important for business? Why use social media for business? Get answers to these all here.
Facebook has more than 2.2 billion monthly active users. WhatsApp has more than 1.5 billion monthly users. The numbers are huge. Profitable businesses use social media such as Facebook and WhatsApp to their advantage.
There are many differences between profitable and loss-making businesses. Profitable businesses engage with consumers. Without question, a vast majority of loss-making businesses fail to engage with consumers. And yes, one thing that most loss-making businesses miss is incorporating a social media marketing strategy.
We would do well to understand the benefits of social media for business.
Benefits of Social Media for Business
One of the major benefits of Social Media for Business is brand recognition. When it comes to brand recognition, social media has an edge over traditional media.
Let me explain to you the rationale.
Consumers buy brands they recognize. Pure logic! As many consumers are active on popular social media such as Facebook, Twitter, Instagram, and WhatsApp, they can engage and gel-well with brands that are active on such social platforms.
Visual elements such as brand logos should be well represented on the cover photo and profile image. Just visit Nike’s Twitter page. Its logo is clean, recognizable and effective. More importantly, the profile page looks neat and nothing is overbearing
Marketing has everything to do with identifying what products and services are of interest to customers.
Undoubtedly, marketing and social listening are co-related. Social listening lets you identify and understand what topics may be of interest to your audience. It lets you identify the tone and slang that your target audience uses.
Social listening also fosters brand advocacy. If you have just launched a new product, loyal social media followers will share your posts and spread the good word.
Another perk of social listening is a two-way conversation. If your audience is discussing the benefits of your products/services, it makes sense for you to be a part of that discussion. Brand advocates go the extra mile by providing their constructive feedback. Be ready to embrace criticism. Interaction with your customers should be lively, fun and vibrant.
A brand story is a captivating narrative encompassing facts, feelings, emotions, and interpretations.
In your brand story, you should be able to explain your purpose of existence, mission, and vision. You should be able to convey your message and values. The brand story should also focus on customer reaction and reach.
Brand stories can either be simple or sophisticated. Social networking channels let you share your brand story. Remember, inspiring brand stories always create a great impact on your brand’s image.
SEO is a game-changer. In the context of On-page SEO, the number of shares on reputed social media platforms matter. If your content receives a good number of shares, it’s very likely that your brand is in the good books of your audience. For all intents and purposes, content engagement and brand advocacy go hand-in-hand.
In certain competitive business segments and verticals, tweets also feature on the first page of Google Search and Bing Search results. No doubt, tweets, and social shares serve as social proof.
As your content grow richer, your social media followers increase. As your number of social media followers grow, referral traffic to your website also grows.
Social media also has a tremendous impact on link building.
Traffic from social networking platforms is diverse. Decide what to post and what not to post. And yes, spare a thought on how often to post. Set a schedule and adhere to it.
Social media can be mostly accessed for free. You don’t have to shell out money to create accounts and profiles in popular social networking platforms like LinkedIn, Facebook, Twitter, WhatsApp, and Instagram.
And yes, you need not pay anything to post organic content. If you are an influencer, your content quality will work wonders. If you are planning on becoming an industry influencer, you may have to promote your posts.
One of the benefits of social networking platforms such as Facebook, Twitter is that you can promote your organic content for any budget. Facebook has a huge database of users. You can choose your audience persona, decide the budget and run campaigns accordingly. Twitter works in a similar way.
Re-targeting is another efficient way of driving conversions. Cookies are placed in the browsers of your audience. Whenever they visit social networking platforms, they will be exposed to your ads.
If your audience is receptive to your campaigns and ads, your sales are bound to increase. Soon, you’ll be able to establish yourself as a force to reckon with.
In conclusion, social networking platforms let you shape your brand personality. One of the many benefits of Social Media for Business is brand equity development. Social media marketing improves your brand’s search engine discoverability and plays a key role in sales enhancement.